MCKL Project State Archive. A timeline of how the idea took shape.
From the first sound frequency to the collective unconscious. Here we chronicle the project's history, lest it be lost in the passage of time.
The MCKL Project began with a vibration. Before we were seen, we were heard. A soundscape that set the rhythm before the name even emerged.
A brand doesn’t begin with form. It begins with thoughts and inner dialogue.
Behind The Form is a visual diary of the process behind the project's visual identity: from the initial ideas and sketches to the gradual and mindful shaping of the concept.
In total isolation, we synchronised neurobiology and sound.
We sought a formula for restoration, equivalent to four hours of deep sleep.
The participants became co-creators rather than guests: their state dictated the rhythm. A journey from a grain of sand to the ocean.
We created a space where 100 people moved as a single organism. An exploration of the boundaries of physicality through yoga and sound therapy.
This was a stress test for our methodology: could we maintain the depth of immersion when the number of participants grew exponentially? The answer came through the synchronised breath of a hundred people.